Gattaca Film Synopsis and Analysis

Gattaca Film Synopsis and Analysis Gattaca is a film regarding not only the troubling implications of excessive gene therapy, but also how it could be used in a sort of dystopian society where your genetic profile divides you into different castes. This society is one in which enough money can buy you the ideal designer child not only free of genetic defects but also with superior physical attributes. The main character is one of the few people born without genetic tampering. He is not expected to live very long as he has a congenital heart defect, but he has a dream to become an astronaut, one which he can never attain. The sort of funny thing about this is that someone in his condition would be unable to become an astronaut today, not only due to his heart problems but also his myopia. Regardless he is subject to genetic discrimination, because he has these problems he is considered a low class citizen. Another character, named Jerome, is meant to have the best genetic profile ever created and is an all-star swimmer . Even though he has been designed to be the best, he only takes second in a swimming competition. This being too much to bear, of course, leads to him attempting suicide. He manages to only paralyze himself from the waist down. The main character Vincent is then able to buy his identity, by increasing his height, using contacts matching Jeromes eye color and also obtaining blood, urine and tissue samples to pass any genetic tests. Vincent is now an imposter, and although the legal ramifications would not be too extreme, if he was found out the social repercussions would be monumental. He is shirking all of the social mores set up by this society of genetic castes. He quickly obtains a job at the Gattaca Aerospace Corporation through only a urine test, because his fake genes are so impressive. Vincent then proceeds to eventually achieve his goal of becoming an astronaut and leaves for Saturns moon, Titan. Jerome on the other had ends up committing suicide using an incinerator in his house, wearing his silver medal, as the rocket takes off. The irony of this whole movie is that Vincent who was seen as a second class citizen due to his genetic makeup was able to achieve his dreams through sheer determination and force of will. But, Jerome who had been groomed to be almost some sort of ubermensch, failed, despite his genetics. The thing that makes this movie really interesting and applicable today is that some of these genetic screening processes already exist today. And it doesnt seem entirely unfeasible that most if not all of these genetic therapy processes will be possible in the next ten to twenty years. Now I do not believe that our society will fall into the complete dystopia that was the case in the movie, but at the same time most people today are so vain that they would probably dump some money into genetically purifying their children. So although we may not fall into an absolute caste system based on genetics, certain parts of genetic screening could be applied to facets of our everyday lives that may have slightly malicious consequences. Imagine having to go through a genetic screening in order to apply for health insurance. If you had markers for too many genetic defects the insurance company may see you as an unnecessary risk and reject you. In which case how could you be expected to pay for all of your own medical expenses. If there is any blame to be assigned to anyone for the state of the society in the film, it is to the citizens in that society who allowed things to get so out of hand. I could see the government running propaganda campaigns attempting to make the genetic purity of the nation the way to a better tomorrow. But, the way that everyone would have had to have bought this idea and allow the government and the corporations to run away with such a concept is insane. Its not entirely unheard of though, in Nazi Germany genetic purity of the Arian race was paramount among everyone and the one extreme that the movie did not go to was that instead of just being discriminated against people who were seen with inferior genes were executed. Gattaca basically demonstrates a soft version of eugenics. Even though you are seen as having defective genes, you are still allowed to live, just not to the extent that the more genetically superior people are. I suppose that a lot of blame could be put on whoev er the insane person that was put into power who was trying to push these ideals, but then again in a republic the blame falls back on the people. The general message of Gattaca is that its not so much what your born into but how much youre willing to strive to overcome obstacles and achieve your goals. So if policies like these do come into place hopefully people would see this as a cautionary tale. Like I said earlier, were probably not too far off from being able to completely genetically engineer a child, the strange thing about having a genetically engineered child is that, at that point is it even your child? Like sure you care for it and birthed it but, it carries none of your genes. It leads to a perversion of the prime directive of life, to carry on ones own genes. The other takeaway from the movie is that while genetic screening is not in and of itself evil, and is actually a major medical advancement that can lead to much healthier lives for people. But when taken in a direction such as it was taken in the film it can lead to discrimination and prejudice based off of things that are out of anyones control. As a cautionary tale Gattaca does evoke some ideas for what could be done to prevent such things from happening. It should be insured that all genetic screening information remain private, only between the medical professionals and the patients. Im pretty sure that there are laws already in place to prevent genetic information from becoming public. The popular genetic screening service 23andme used to give out medical information from genetic samples, including markers and health risk factors to people who requested screenings. This is no longer done, because it could involve a serious breach in confidentiality in addition to possibly unnecessarily scaring people into thinking they had something seriously wrong with them. Medical genetic screenings should only ever be done by medical personnel with the express purpose of helping the patient. Screening to see if your child is going to be the next Usain Bolt is not only not what the purpose of these screenings is or should be, but also is just unethical because of the standards that that child would be held to in life. Much like Jerome, who was meant to become the best and most athletic swimmer but only took second in the competition. Where normally second place is still an incredible achievement, in this scenario where the person is meant to be the best, second is seen as a failure. Gattaca is a story set not far into the future, and pretty soon it will be set in the present. Genetic screenings, while having their place in medicine can also be very volatile if their usage expands beyond that. Using genetic screening to get ahead of the ball, so to speak, on medical issues is a very valuable asset to doctors and patients alike. However, using someones genetics as a way to screen for a job or healthcare benefits or in any other fashion that impacts where their place is in society is not only scary but exceptionally unethical.

ObamaCare is Driving a Wedge Between the Socio-Economic Classes Essay

The Affordable Care Act is amplifying the difference between socio-economic classes because the ACA encourages employers to cut employee hours. The mainstream of college students hold jobs while studying so that they can pay rent and phone bills, and occasionally go to the movies or out to dinner. We get the money for these bills and happenings through bi-weekly paychecks. We work hard, usually for forty to fifty hours a week, and are compensated near minimum wage. Although miniscule, it is still enough to cover the daily expenses in our lives and to have a bit left over for extraneous items, however if hours are lost then this will not be the case for us students. Big businesses for example, are often the ones who disburse paychecks to people attending college. They offer entry-level jobs that are easy to come by, are constantly expanding, and have a high turnover rate. Large corporations, such as Regal Entertainment Group, Five Guys Burgers, and Petco, are cutting employee’s hours down to less than thirty a week. The Affordable Care Act (ACA) supports employers to provide health insurance to employees working full-time (thirty-plus hours weekly). By cutting the  hours, people are no longer are entitled to health insurance provided by the employer. The lower class of the U.S. economy consists of a demographic of people whose hours are being cut. A continuing decline of hours will only result in more financial burdens on the employees. Losing eleven hours could mean an individual who manages paying for groceries as well as car insurance with the same paycheck may have to start choosing between the two when receiving future checks. In addition to cutting hours, many employers are limiting hiring to avoid spending more money on health coverage. Robert Samuelson supports the idea that the ACA’s costs and complexities are going to deter some companies from hiring, and that it would be divisive to the socio-economic classes. In â€Å"Both Sides May Lose the battle over Obamacare† from October 25’s Register-Guard, Samuelson states that as a result of employers not being able to afford health care for all employ ees, hours must be cut. A business only has reduce hours to under thirty a week in order to avoid paying health care. Once this cut is made, a previously full-time employee is taking home 100-200 dollars less each paycheck. This unfortunate trend will continue and even increase: 15% of larger employers and 20% of small businesses plan to reduce employees’ hours or benefits according to a recent survey by the International Foundation of Employee Benefit Plans. Small businesses play an important role in the U.S. economy and are a strong driver of job growth and innovation. But small business are severely disadvantaged by the current U.S. health care system relative their larger counterparts. A new report by the Council of Economic Advisors (CEA) examines the challenges faced by smaller firms under the current health care system, and the likely impacts of health care reform on small business and the workers they employ. This implicit tax disadvantages small firms in both the market for the best workers and the market for their products. For example, both Trader Joe’s and Home Depot have stopped providing health care to part-time employees, and Forever 21 plans to cut hours and reclassify some employees as part-time. In fact, businesses all over the country, compelled by the financial strain introduced by the ACA, are making similar decisions. Once the ACA goes into effect, even more businesses will be forced by the financial reality o f the Act to reduce employee hours. As the wage earning potential of part-time employees falls, we can expect more extreme changes to the economy. Among these changes, businesses are now expecting employees to find and fund their own health care. This is nearly impossible when many workers are already living below the poverty line. Irrespective of how small the premiums will be, it will still over-burden many employees. There will be times ahead when many Americans are going to have to choose between paying for their health insurance and paying a monthly bill; disturbing when you consider the children and people with disabilities. Even after these employment cuts, the White House claims that the number of part-time employees that are looking for full-time work remained the same during the month of September at 7.9 million employees. Jason Furman, chairman of the White House Council of Economic Advises said, â€Å"We are not seeing any effect in the data.† With this data being manipulated, it would appear that all of the employees that have been reassigned as part-time workers are okay with it. This is not the case; busin esses have until 2015 to cut hours and avoid paying for employee healthcare. The number of part-time workers looking for full-time work will steadily increase over the next twenty-four months; the statistics need to be revisited when people are more aware of cuts that businesses are enforcing. People who fall below the poverty line will pay less for health care compared to those who are in the middle class. Based on individual/family income, people may be eligible for tax credit subsidies through state-ran exchanges. Based on household income, people are placed in different subsidy brackets. Even with the tax credits, people have no choice but to take home less money and to pay out of pocket for health insurance that they previously did not want. Many businesses have claimed they are not cutting hours, but instead are holding off on hiring because of costs caused by the ACA mandates. Employers who postpone hiring are still damaging to the economy. In fact, postponing hiring can do just as much damage, if not more to the economy than cutting hours. People would much rather have fewer hours at a job, than no job at all. In turn, this also increases the unemployment rate, thus driving the wedge between social classes even deeper. Any employer that cuts hours to avoid paying h ealth insurance will create a bigger difference between the socio-economic classes. By taking away hours that an employee is able to work at a business, the employee has no choice but to take home less money in their paychecks. Earning less money reflects  directly on their socio-economic class, setting them farther apart from the wealthier individuals on the scale. Without resolution, cuts in full-time employment will increase the gap between socio-economic classes. It is making the poor even poorer, and separating the less wealthy from the rich even more then they already are. The economy is going to fall into a slump, people will not be able to pay car payments, nor provide adequate food for their families. What is going to happen to our country, the country that is based on the forty-hour workweek, if corporate business does not cease their greedy actions? Our only option is to wait and see what happens. Works Cited Conover, Chris. â€Å"Who Can Deny It? Obamacare Is Accelerating U.S. Towards A Part-Time Nation.† Forbes. Forbes Magazine, 31 July 2013. Web. 29 Oct. 2013. â€Å"economic effects of health care on small business.† executive office of the president council of economic adviers (2009): 18. â€Å"health reform .† summary of the affordable care act (2013): 13. McVeigh, Karen. â€Å"US Employers Slashing Worker Hours to Avoid Obamacare Insurance Mandate.† The Guardian. The Guardian, 30 Sept. 2013. Web. 28 Oct. 2013. Myers, Lisa, and Hannah Rappleye. â€Å"Obama Admin. Knew Millions Could Not Keep Their Health Insurance.† NBC News. NBC, 28 Oct 2013. Web. 29 Oct. 2013. Nicks, Denver. â€Å"Trader Joe’s Explains Why It’s Cutting Health Benefits For Part Timers.† Swampland.Time.com. Time Magazine, 17 Sept. 2013. Web. 28 Oct. 2013.

Principles of Advertising Study Guide

* Advertising Business – Either using an agency or have your own advertising department/advertise on your own. Government – is a regulatory body, create laws to regulate advertising, things you can advertise and things you cant advertise Cigarete Comercials on TV Lobby – Corp trying to lobby gov. to change for the good, two forces, that think gov, is a positive thing and thinks its good for them to regulate everything and keep things in order. others who think the gov. needs to be smaller, and that they should not have as much control. Society – the culture that your brought up in, tradition, morals and values of the people.Business Finance – the amount of money involved in advertising to promote your product. Marketing – Finding a need that the people want, and filling that need. Advertising – Non personal (to everyone whose watching, not just to one person), Always paid for, communication of info about the companies product, service or idea through the various medias (Television, Radio, Magazines, Internet) Public Relations – figuring out what the people want. Publicity – exactly like advertising but free Personal Selling – what you selling is relatively expensive, and exclusive. Trade shows – where companies get to meet perspective corp. uyers, they can buy a lot of stuff on behalf of their company. Promotions – any inducement or excitement to get you excited about the companies product. (giving out free t-shirts) Operations – whatever the company does Types of markets advertising goes after Consumer Market – things you might see on tv or hear on the radio Business/Profesional Market Government – Trying to sell things to the government, and Profesional – advertising for accounting software, and things that your generally not going to read for pleasure, but there going to be ways to improve your business.Bar Magazines, no one is going to buy the stu ff in that magazine, but owners of restraunts are going to buy it. Business – trying to get your beer on the first shelf, and dealing with the grocery store , or liquor store Integrated Marketing system – Customers hear from a various amount of different markets. (Flagler College business Cards) The consistency so everyone knows what a companies about, and what their image, logo, and slogan is.All state – Have their lil slogan on anything they hand out, â€Å"The Good Hands People†, and have their logo on most things, and have their color that they always use, so it will last in peoples memories and they associate everything their company with it. Art to creating proper advertising to get their message out properly. Theres going to be a persona (Spokesperson), a Medium (Getting the message out with a catchy phrase or something) , and the way people will receive it. Spokesperson – Someone that speaks on behalf of a company. hey can be a person (like William Shatner for priceline) but they can also be a persona (like Ronald Mc’Donald), pretty much any person that’s getting the companies message out. They should be catchy, and will use catchy phrases (subway foot-long song, or I want my Baby Back Ribs) You need that artistic eye, certain color combos can make all the difference and mean completely different things. A lot of times they will advertise things as being bigger, and sounding better than they are. A lot of companies will take out some of the product, Bags of potato chips, making a beer only 11. 5 ounces rather than 12. out of 5 dentist recommend it ( that’s not a lot of dentist out of the millions that exist) Price Economic Argument – Argument that competition Exclusive Distributions – you need to buy the right to sell a certain product in that area. Advertising perpetuating stereotypes – advertising can sometimes bring out stereotypes for certain people. They have women in the kitchen in commercials, and men always doing the work. Ad agencies need to regulate themselves, they actually meet every year to figure out what they can do, and what they can’t do. FTC – Federal trade commission deal with any company that does trade with more than one state.If there is not trading involved in more than one state than it is generally just regulated by the states capital The FTC will tell people to not air something, and make sure that nothing offensive is on the air. If you don’t sign the consent to agree then you have make another commercial correcting your mistake, and putting out a new ad with the correction on your expense. (corrective advertising) Puffery – is exaggeration, and that is something you can do. * self actualization – becoming the top , ceo, of a company, you’ve proven to the world that your at the top, and are very successful. Generally these people will buy the expensive cars, boats, jets, watches, and ec t. * Assumption Factor – Never assume you know what your target is, or what they want. * Task Utility – product or service that does something for you, makes doing a task easier. * Premade food * Form utility – when a manufacturer puts together hundreds of pieces that you would not want to do. * A computer being built for you, a chair, ect. * Time Utility – product or service available when you want it. * Can’t buy a Harley Davidson right away, going to be at least a few months to get one. * Where utility – the product is available where you want.This includes being delivered to your house. * â€Å"Perception is the reality† – if you perceive a product to be better, than it is. * * Ch. 1 Advertising Today Advertising lets customer aware of a product, comprehend what its used for, and see how it is different from its competition. Info will help create a conviction, that this product is better. It will then give the customer a de sire to buy from this retailer, and help them take the action to buy a product. Integrated Marketing Communications (IMC) – when consumers receive consistent and positive messages about a brand.Marketing Communications – Tools that companies and organizations use to initate and maintain contact with their customer, clients, and prospects. Advertising – is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products by identified sponsors through various media. A type of communication, structured, and composed Directed to groups of people, not individuals so its nonpersonal Most is paid for by sponsors Public service messages – carried at no charge because of their nonprofit status. Product – encompasses goods, services, and ideas.Medium – the channel of communication advertising reaches us through. Word of mouth (WOM) – when you tell somebody how much you like a product. Becoming more popular thanks to twitter and facebook. Mass Media – the traditional way of advertising. Addressable media – direct mail. Interactive media – the internet Nontradional media – shopping carts, blimps, and dvds. * Two types of dimensions in advertising * Communication dimension – how advertising is actually a form of structured, literary communication. Marketing dimension – explains the important role advertising plays in business.Economic dimension – shows how and why advertising evolved as it did. Social and ethical dimension – considers the impact of advertising on consumers, businesses and society. * Source Dimension Sponsor – the company advertising a product or idea, legally responsible for the communication and has a message to communicate to actual consumers. Author – the sponsors ad agency, a creative team at an ad agency. Persona – real or imaginary spokesperson who lends so me voice or tone to the ad. * Message dimension Autobiographical – tell a story about myself to you the imaginary audience.Narrative messages – a third-person persona tells a story about others to an imagined audience. Drama message – the characters act out events directly in front on an imagined epmpathetic audience. * Reciever Dimensions Implied consumers – Adressed by the ad’s persona, imagined by the ad’s creators to be the ideal consumers who accept uncritically the arguments made by the ad. Sponsorial consumer- the gatekeepers who decide if the ad will run or not, group of decision makers at the sponsors organization. Actual Consumer – people in the real world who make up the ad’s target audience.They will actually get to see and hear the ad . * Feedback – completes the cycle, verifying that the message was received. * Every business has three broad functional division – Operations, Finance, and Marketing. * Marketing – the process of planning and executing the conception, pricing, distribution, and promotion of ideas, goods, and services to create exchanges that atisfy the perceived needs, wants, and objectives of individuals and organizations. Consumer advertising – most advertising falls under this category. Retail advertising – advertising sponsored by retail stores and businesses. PSA (Public Service Announcements) –Industrial / Business Markets Business to business – rarely seen by the actually consumer, because they will generally specialize in one department. Kitchen Magazines for restraunts. Trade Advertising – Wholesalers, retailers, and dealers. Generally a product is sold to these companies so they can get rid of a mass quanity at one time. Professional advertising – advertising aimed at teachers, accountants, doctors, engineers, ect. Used to convince professionals to recommend or prescribe a specific product or service, to b uy brands of equipment and supplies for use in their work, or to use the product personally.Agricultural advertising – to promote products and services used in agriculture to farmers and other employed in agribusiness. Price strategies – Image advertising – creates a perception of a company or a personality for a brand, is rarely explicit about price. Almost never mention price, but always say how cool it is to have their product. Sale advertising – used most often by retailers, dealers, and shops to call attention to a recent drop in the price of a brand or service. Place : Global, international, national, regional, and local.Promotion Personal selling – face to face interaction or telemarketing. Usually high priced items like cars or real estate. Product advertising – service and goods Nonproduct advertising – sells ideas Noncommercial advertising – seeks donations, volunteers, or changes in consumer behavior. Awareness adver tising – wants to create an image for a product and position it competitively with the goal of getting readers or viewrers more aware of their product. Action advertising (Direct-response) – toll free number for immediate information.Sales promotion – coupons, free samples, contests, or rebates on the purchase price. Public Relations – Collateral materials – brocures, catalogs, posters, sales kits, instruction booklet, ect. Art Director – responsible for visuals Creative Director – responsible for all creative departments Typically comes from the copy side * Graphic designer – works on the visuals * Rainmaker – acountive executive, they pitch what advertising agency can do * Copy-writer – responsible for the slogan, and words * Resignance – you get what the ad is trying to get through, or say to you. Relevant – good ads should all be relevant, has some type of reason. * What good advertising should d o : Inform – where is product, how much does it cost, what is it, Persuasion – should give you reasons to try product or service Reminding – have to continue to let you know that they are still there. Objective statement – what ad is trying to accomplish, are you solving a problem, something that makes life easier Supportive Statement – what can you put in there to support what you are saying Getting a spokesperson, athlete to go in there to back up the product.Primary demand – demand for the entire product class Selective demand – demand for a particular brand. Abundance principle – states that in an economy that produces more goods and services than can be consumed, advertising serves two important purposes. Keeps consumers informed of their alternatives (Complete information) It allows companies to compete more effectively for consumer dollars (Self-Interest) * Why people are against advertising Short term manipulative argum ents – saying advertising is deceptive or manipulative.Puffery – exaggerated, subjective claims that can’t be proven true or false, such as â€Å"the best†, or â€Å"the only way to fly†. Non-product facts – aimed not at the product but the consumer, and does not really give any information about the actual product. Such as â€Å"Pepsi. The choice of a new generation†. Social or enviormental impact of advertising – long-term macro arguments. Manipulates us into buying things we don’t need. Replacing our citizen democracy with a selfish consumer democracy.Only 17 percent of consumers view advertising as a source of information to help them decide what to buy. Too much advertising. * Ethical – means doing what is morally right in a given situation. * Social responsibility – doing what society views as the best for the welfare of people in general or for a specific community of people. * CARU (Childrens Advert ising Review Unit – promotes responsible children’s advertising and to respond to public concerns, self regulatory guidelines for childrens advertising. * Fair information practice principlesNotice – requires website to clearly post its privacy policy Choice – consumers level of control over being profiled and how their information is used Access – ability for consumer to access information collected about them and make amendments to it. Security – requires advitisers to protect the data they have colleceted Enforcement – requires all industry members subject themselves to third party monitoring by independent company. FTC – major regulator of advertising for products sold in interstate commerce.Substantiation – supporting data and scientific studies to their products purpose Endorsements – the person promoting the product can’t be misleading, he has to actually use that product himself. Affirmative disclos ure – gives health warnings Remedies for unfair advertising Consent decree – document the advertiser signs agreeing to stop the objectionable advertising Cease and desist order – when consent decree wont be signed ftc may prohibit further use of the ad. Corrective decree – explains how their ad was wrong before and corrects the misleading mistake.FCC – responsible for protecting the public interest and encouraging competition. Four distinct groups in advertising Advertisers – companies that sponsor advertising for themselves and their products. Advertising agencies – helps the advertisers plan, create, and prepare ad campaigns and other promotional materials. Suppliers – assist both advertisers and agencies in preparing advertising materials. Media – sell time and space to carry the advertisers message to the target audience.Local advertising – targeting customers in their geographic area. Sometimes called retail advertising because retail stores account for so much of it. Dealers or local franchisees of national companies. Stores sell a variety of items. (grocery, department stores, convience) Speciality businesses and services (Banks, restaurants) Governmental, and nonprofit organizations. Product advertising – promotes a specific product or service Regular price-line advertising – informs consumers about services or merchandise offered at regular prices.Accounting firms might use regualar price-line Sales advertising – placing items on sale and offering deals Clearance advertising – making room for a new product line getting rid of the old stuff at a low price Institutional advertising – create a favorable long-term perception of the business as a whole, not just of a particular product or service. â€Å"Im loving campagn†. More of an idea Classified advertising – locate and recruit new empoyees, offer services, sell or lease merchandise.In tegrated marketing communications – (IMC) joining together in a consistent manner everything that communicates with customers. Co-op advertising – build the manufacturers brand image and to help its distributors, dealers, or retailers make more sales. Newspapers – want to advertise in newspaper because a lot of people, different sections for different types of ads, and can also be local. Disadvantage – poor production, no high quality animation and mostly black and white. Ad is normally short termed, because new paper comes out everyday.

Comparison/Contrast Renaisssance and Baroque Essay

The baroque and renaissance periods are two different periods. The renaissance period rolled into the baroque era. There were changes made over the years from the baroque to the renaissance period. Differences in style accumulated along with views of art and music. Baroque era covers the period between 1600 and 1750 beginning with Monte Verdi (birth of opera) and ended with deaths of Bach and Handel. The term baroque music is borrowed from the art history. It follows the Renaissance era (1400-1600). It was initially considered to be a corrupt way of Renaissance by conservatives. The dominant trends in Baroque music correspond to those in Baroque art and literature. Some features of Baroque art included a sense of movement, energy, and†¦show more content†¦The renaissance can be divided into two parts Early Renaissance (1420-1500) and High Renaissance (1500-1520). The Renaissance era was one of the most productive time periods in history as far as the advancement of music goes. At first it was rigid, structured and learnt by academic training. The new concept of renaissance music became much more expressive, and the sound and quality of the instruments became more refined and more pleasant to listen to. Instruments such as the harpsicho rd, the spinet, and the lute became more than just accompaniment for singers; they became a way of expressing emotions. A modern listener can almost picture what the Renaissance composer or musician was feeling when he or she was writing a piece of music. The music of the Elizabethan era had a large influence on the advancement of all music. Humanism was the basic concept of the Italian Renaissance. It is the term used to define that philosophical movement in Italy at the end of the 14th century and during the 15th and 16th centuries which asserted the right of the individual to the use of his own reason and belief, and stressed the importance and potential of man as an individual. [3] This concept can be identified with a belief in the power of learning and science to produce the complete man. This was the way of their world and the basis of their modern civilization. Modern Humanism originated in the Renaissance when scholars, writers, poets,